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SENIOR PRODUCT DESIGNER

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HI, I'M WILL

I'm an artist, an illustrator, a painter, a marketer, a developer,
a brand manager, a researcher, a user experience and interface designer... an empathetic human.

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CAREER PROFILE

User Experience (UX/UI) Design & Research expert, with over 10 years of relevant experience in Visioncare & Pharmatech, focusing on Healthcare Market/Industry, supporting Fortune 500-to-100 companies. Applying years of psychology learnings with HCD practices to research & design. Multi-award winning branding and marketing expertise. Applying for roles in new and existing product development for B2B customers and their B2C consumers, available immediately.

CAREER HIGHLIGHTS

Core competencies: UX Digital Product Design & Research, Strategic & Product Marketing, B2B & B2C Marketing, Brand Design & Management, New Product Launches. Easy to work with professional, focused on reducing customer attrition and designing tools that: 1) Improve everyday systems usage via empathy models, 2) Increase sales opportunities and entry points to customers by updating systems, and 3) Increasing adoption of processes and systems, while improving overall design.

PROFESSIONAL EXPERIENCE

EssilorLuxottica, (Remote) Arlington, TX  |  05/19 – Present
Senior UX/UI Design & Research
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Solving real-world problems by using empathy-based UCD and design thinking to discover and address issues related to pain points in current systems, while increasing attention towards systems and integration models, addressing business and consumer needs. Creating happy enterprise (internal) clients and their (external) customers, with updated communication models, understanding what customers truly value and then actualizing it into new designs and systems.
 

  • Integrated Booking platform for both national and international customers (COVID integrations)

  • Updating (back office) platforms, while mapping 5 disparate (branded) systems into one seamless frontend for enterprise clients. Updating communication models with appointment and order tracking

  • Adding new online tools to remain competitive in the vision care market - email marketing, appointment alerts/reminders, face-shape and virtual try-on tools

  • Creation and development of multiple design systems for seamless modeling across a broader product offering and tiered offering categories, for upsell marketing
     

Redesign of back-office platforms of national and international eye care medical systems, including EHR, booking platforms, patient orders, scheduling and related communications, vision-based geolocation system, dashboards, provider service apps (direct mail & email marketing), tiered offerings and vision tools

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Sabre Corporation – Southlake, TX  |  08/18 – 04/19
Senior UX/UI Design & Research
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Performed UX feasibility analysis for Unily (cloud-based intranet) platform. Gathered utilization requirements from key stakeholders, across business units and conducted usability assessments. Performed site audits for all business units and updated content accordingly.
 

  • Developed comprehensive 36-question analysis for greater insight into Unily functionality and integration with Sharepoint, to utilize, socialize, train, share documents, and access critical data

  • Met the varied demands of corporate by adjusting content flows, via content access management

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AT&T – Partner Solutions – Plano, TX  |  04/15 – Present
Senior UX/UI Designer

 

Settled an over-a-decade design dispute for AT&T’s business/application-based website, allowing approved resellers to sell AT&T consumer products and services. Working with other UXer’s to create  a new website focused on service provider education, assessment and recruiting. 
 

  • Designing new unauthenticated and authenticated (desktop & mobile) versions of the web portal

  • Conducting research models with, stakeholders and users including, user interviews, card sorts, A/B testing, competitive analysis, field studies, site maps, user flows and fast-iteration (fail-fast/fail-early) prototyping

  • Created new design system for local onboarding and international teams

 

RealPage – Carrollton, TX | 07/12 – 04/15
Print & Interface Designer

 

Working in a hybrid role, I worked on existing multi-site updates and designs, and creating marketing materials including, brochures, digital and print ads, videos, logos, photo-retouch, web banners and additional assets via WordPress CMS.
 

  • Web assets including, animated icons, banner ads and webpage elements

  • Design/redesign of new/existing marketing materials
     

Blockbuster – McKinney, TX  |  09/11 – 04/12
Visual Designer | Retail Designer

 

Designed in-store retail promotions as well as visual design for the eCommerce website, specializing in annual and special promotions (for remaining stores) while designing new content for online promotions
 

  • Web assets including: animated icons, banner ads and new webpage designs

  • Designing marketing materials including: logos, print ads, brochures, and videos

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Relevant Healthcare Experience
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GlaxoSmith Kline (GSK), Raleigh/Durham, NC  |  10/03 – 06/05
Branding & Packaging Designer

 

Designed new packaging, branding  and related materials for GSK products including, for Avandaryl, Com-V-Pak, Entereg, Boostrix, Requip RLS, Arranon, Avodart, and Brand Rx and creation of brand identity for product launches and layout structures for marketing (group studies)    
 

SKILLS (HARD/SOFTWARE)
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  • Adobe Creative Suite

  • Axure

  • Balsamiq

  • Figma

  • Gen AI Toolset

  • HTML/CSS

  • Microsoft Office Suite

  • Protopie

  • Rally

  • Sketch

  • Zeplin

AWARDS
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29 Awards & Honors
Various trophies, certificates, honorable mentions and design annual placements

LANGUAGES
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English - Fluent / Native

FORMER ACCOUNTS
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  • 4PatientCare

  • AT&T

  • Blockbuster

  • Burt’s Bees

  • Capitol Records

  • EssilorLuxottica

  • GlaxoSmithKline

  • New Line Cinema

  • Paramount Studios

  • The Home Depot

  • Warner Bros Studios

  • Rechargeable Battery Recycling Corp.

EDUCATION
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  • Coursera - IBM, (Online) Certificate
    OCTOBER 2025
    Generative AI for UI UX Design
    - Prompt Engineering, Introduction to Applications, Future of UX/UI Design
     

  • University of Amsterdam, (Online) Certificate
    MARCH 2023
    Classical Sociology
     

  • Wesleyan University, (Online) Certificate
    SEPTEMBER 2022
    Social Psychology
     

  • Udemy, (Online) Certificate
    JUNE 2022
    User Experience (UX) Writing & Microcopy
     

  • Southern Methodist University, 
    Dallas, TX -  Certificate

    OCTOBER 2015 - JANUARY 2016
    User Experience Design

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  • University of North Texas, 
    Denton, TX - BFA

    SEPTEMBER 1993 - JUNE 1995
    Communication Design (Branding & Marketing)

BRANDS I'VE WORKED ON

GET IN TOUCH:

Aurora, CO

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© 2025 Will Slaton Product Design. All Rights Reserved.

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