LOUIS HOUSE,
PORTLAND
SENIOR PRODUCT DESIGNER


HI, I'M WILL
I'm an artist, an illustrator, a painter, a marketer, a developer,
a brand manager, a researcher, a user experience and interface designer... an empathetic human.
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CAREER PROFILE
User Experience (UX/UI) Design & Research expert, with over 10 years of relevant experience in Visioncare & Pharmatech, focusing on Healthcare Market/Industry, supporting Fortune 500-to-100 companies. Applying years of psychology learnings with HCD practices to research & design. Multi-award winning branding and marketing expertise. Applying for roles in new and existing product development for B2B customers and their B2C consumers, available immediately.
CAREER HIGHLIGHTS
Core competencies: UX Digital Product Design & Research, Strategic & Product Marketing, B2B & B2C Marketing, Brand Design & Management, New Product Launches. Easy to work with professional, focused on reducing customer attrition and designing tools that: 1) Improve everyday systems usage via empathy models, 2) Increase sales opportunities and entry points to customers by updating systems, and 3) Increasing adoption of processes and systems, while improving overall design.
























PROFESSIONAL EXPERIENCE
EssilorLuxottica, (Remote) Arlington, TX | 05/19 – Present
Senior UX/UI Design & Research
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Solving real-world problems by using empathy-based UCD and design thinking to discover and address issues related to pain points in current systems, while increasing attention towards systems and integration models, addressing business and consumer needs. Creating happy enterprise (internal) clients and their (external) customers, with updated communication models, understanding what customers truly value and then actualizing it into new designs and systems.
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Integrated Booking platform for both national and international customers (COVID integrations)
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Updating (back office) platforms, while mapping 5 disparate (branded) systems into one seamless frontend for enterprise clients. Updating communication models with appointment and order tracking
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Adding new online tools to remain competitive in the vision care market - email marketing, appointment alerts/reminders, face-shape and virtual try-on tools
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Creation and development of multiple design systems for seamless modeling across a broader product offering and tiered offering categories, for upsell marketing
Redesign of back-office platforms of national and international eye care medical systems, including EHR, booking platforms, patient orders, scheduling and related communications, vision-based geolocation system, dashboards, provider service apps (direct mail & email marketing), tiered offerings and vision tools
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Sabre Corporation – Southlake, TX | 08/18 – 04/19
Senior UX/UI Design & Research
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Performed UX feasibility analysis for Unily (cloud-based intranet) platform. Gathered utilization requirements from key stakeholders, across business units and conducted usability assessments. Performed site audits for all business units and updated content accordingly.
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Developed comprehensive 36-question analysis for greater insight into Unily functionality and integration with Sharepoint, to utilize, socialize, train, share documents, and access critical data
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Met the varied demands of corporate by adjusting content flows, via content access management
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AT&T – Partner Solutions – Plano, TX | 04/15 – Present
Senior UX/UI Designer
Settled an over-a-decade design dispute for AT&T’s business/application-based website, allowing approved resellers to sell AT&T consumer products and services. Working with other UXer’s to create a new website focused on service provider education, assessment and recruiting.
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Designing new unauthenticated and authenticated (desktop & mobile) versions of the web portal
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Conducting research models with, stakeholders and users including, user interviews, card sorts, A/B testing, competitive analysis, field studies, site maps, user flows and fast-iteration (fail-fast/fail-early) prototyping
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Created new design system for local onboarding and international teams
RealPage – Carrollton, TX | 07/12 – 04/15
Print & Interface Designer
Working in a hybrid role, I worked on existing multi-site updates and designs, and creating marketing materials including, brochures, digital and print ads, videos, logos, photo-retouch, web banners and additional assets via WordPress CMS.
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Web assets including, animated icons, banner ads and webpage elements
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Design/redesign of new/existing marketing materials
Blockbuster – McKinney, TX | 09/11 – 04/12
Visual Designer | Retail Designer
Designed in-store retail promotions as well as visual design for the eCommerce website, specializing in annual and special promotions (for remaining stores) while designing new content for online promotions
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Web assets including: animated icons, banner ads and new webpage designs
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Designing marketing materials including: logos, print ads, brochures, and videos
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Relevant Healthcare Experience
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GlaxoSmith Kline (GSK), Raleigh/Durham, NC | 10/03 – 06/05
Branding & Packaging Designer
Designed new packaging, branding and related materials for GSK products including, for Avandaryl, Com-V-Pak, Entereg, Boostrix, Requip RLS, Arranon, Avodart, and Brand Rx and creation of brand identity for product launches and layout structures for marketing (group studies)
SKILLS (HARD/SOFTWARE)
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Adobe Creative Suite
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Axure
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Balsamiq
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Figma
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Gen AI Toolset
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HTML/CSS
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Microsoft Office Suite
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Protopie
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Rally
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Sketch
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Zeplin
AWARDS
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29 Awards & Honors
Various trophies, certificates, honorable mentions and design annual placements
LANGUAGES
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English - Fluent / Native
FORMER ACCOUNTS
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4PatientCare
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AT&T
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Blockbuster
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Burt’s Bees
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Capitol Records
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EssilorLuxottica
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GlaxoSmithKline
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New Line Cinema
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Paramount Studios
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The Home Depot
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Warner Bros Studios
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Rechargeable Battery Recycling Corp.
EDUCATION
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Coursera - IBM, (Online) Certificate
OCTOBER 2025
Generative AI for UI UX Design
- Prompt Engineering, Introduction to Applications, Future of UX/UI Design
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University of Amsterdam, (Online) Certificate
MARCH 2023
Classical Sociology
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Wesleyan University, (Online) Certificate
SEPTEMBER 2022
Social Psychology
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Udemy, (Online) Certificate
JUNE 2022
User Experience (UX) Writing & Microcopy
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Southern Methodist University,
Dallas, TX - Certificate
OCTOBER 2015 - JANUARY 2016
User Experience Design
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University of North Texas,
Denton, TX - BFA
SEPTEMBER 1993 - JUNE 1995
Communication Design (Branding & Marketing)
BRANDS I'VE WORKED ON